TY - JOUR AU - Dryglas, Diana PY - 2014/01/03 Y2 - 2024/03/28 TI - Formulation of economic change management strategy on the example of Krynica-Zdrój JF - Studies of the Industrial Geography Commission of the Polish Geographical Society JA - Prace KGP PTG VL - 28 IS - 0 SE - Articles DO - 10.24917/20801653.28.3 UR - https://prace-kgp.up.krakow.pl/article/view/1832 SP - 38-58 AB - <p>In the case of increasing competition among local municipal governments and dynamics of change on spa service market, a strategic approach to the management of economic change is applied. In this context, in Krynica-Zdrój, it is necessary to introduce economic changes as planned (in an anticipatory way). For this purpose, it is necessary to create a Strategy for Economic Change Management (SZZG) in Krynica-Zdrój, which will improve the decision-making processes in response to changes and, in consequence, allow for a more rapid adaptation to changing environmental conditions and obtaining a competitive advantage in the future market of spa services. The article sets four main stages in the process of construction SZZG in Krynica-Zdrój. In the first diagnostic stage, general and particular environments were analyzed in detail, as well as the current state (of potential) of Krynica-Zdrój was assessed. In the second analytical stage, a strategic analysis of Krynica-Zdrój was carried out in the area of spa function using the SWOT method. The third step is a planning one, while the fourth proposes to implement SZZG using the Balanced Scorecard method.</p> ER -